For all of it's excess, I actually think our society is actually prudish in it's own backward, strange little way (North American Anglo society, particularly the American variety, though you see some of this here in Canucklehead-land as well).
Of course, whenever you have unnatural supression, you can expect powder-keg, binge explosions of misbehaviour. I've long believed it's precisely because of the schitzoid attitude we have toward alcohol ("it's ok when you're 21", or here in Canada, "19"), that you have so much ridiculous behaviour amongst young adults whenever they do get their hands on some "drink." I'm willing to bet dimes-to-donuts, that a young man raised in a house where once he was of sufficient age to not be made sick by any alcohol comsumption, was allowed to have a drink with dad every now and then, and got to see people drink in a responsible way (even if at times a little too much) will grow up to have a healthier attitude toward these things than someone raised in a situation contrary to this (most particularly, one in which he was basically taught that somehow, magically, when he turned 21 it would become moral/ethical for him to have a drink.)
Perhaps in part this is also a manifestation of the truth, that in order to really feast, one must also fast. Our societies, like the puritans, have no concept of either in any authentic sense. Also throw into the mix a condemnation of nature (whether it be sex, drink, or moderate creature comforts) in place of authentic ascesis (implicit to which is the recognition that the things being abstained from are, in context, lawful goods given to us by our Creator), and you have a horribly confusing mess which in the end, breeds misery and perversion, not virtue.
And btw. no one drinks alcohol just for taste (indeed, it usually takes time to develop a palette for such things). And that's not in itself a bad thing - there's a time and place for almost everything, most certainly this.