From the Journal of Personality and Social Psychology
"Results...identified 3 robust psychological profiles: Friendly & Conventional, Relaxed &
Creative, and Temperamental & Uninhibited. The psychological profiles were found to cluster geographically
and displayed unique patterns of associations with key geographical indicators....
In many respects, the Friendly & Conventional
region reflects Middle America, or
“Red” states. Not only is this region in the geographical center of
the country, the psychological profile and all the social indicators
betray a region that is marked by conservative social values. The
region is defined by moderately high levels of Extraversion,
Agreeableness, and Conscientiousness, moderately low Neuroticism,
and very low Openness. This configuration of traits portrays
the sort of person who is sociable, considerate, dutiful, and traditional....
....The Relaxed & Creative
region comprises predominantly states along the West Coast, Rocky
Mountains, and Sunbelt....States in this region are among the most popular
destinations for people with college degrees and for non-Whites.
The psychological profile of this region is marked by low Extraversion
and Agreeableness, very low Neuroticism, and very high
....The Temperamental & Uninhibited
region comprises states predominantly in the Mid-
Atlantic and Northeast. This region is made up of the quintessential
Blue states. The psychological profile of the region is defined
by low Extraversion, very low Agreeableness and Conscientiousness,
very high Neuroticism, and moderately high Openness. This
particular configuration of traits depicts the type of person who is
reserved, aloof, impulsive, irritable, and inquisitive."
The South (except for Virginia) tended more to be Friendly and Conventional. Parts of the South were more Relaxed and Creative (Georgia, SC, NC, and VA). Louisiana was the most Temperamental and Uninhibited Southern state (obviously due to that Cajun influence...obviously.)