If you advance treatment for a disease, you may someday take home a Nobel Prize. If you prefer to figure out why drunk people think funny things, you may instead win an Ig Nobel.
From the article:
Titled "Beauty is in the eye of the beer holder", the team were awarded one of the 10 awards (listed below) at a packed gala ceremony at Harvard University, US.
Other winners included a patent for trapping and ejecting airplane hijackers and a UK team scooped an Ig for observing that a cow is more likely to stand up the longer it has been lying down.