If you advance treatment for a disease, you may someday take home a Nobel Prize. If you prefer to figure out why drunk people think funny things, you may instead win an Ig Nobel.
From the article:
Titled "Beauty is in the eye of the beer holder", the team were awarded one of the 10 awards (listed below) at a packed gala ceremony at Harvard University, US.
Other winners included a patent for trapping and ejecting airplane hijackers and a UK team scooped an Ig for observing that a cow is more likely to stand up the longer it has been lying down.
He will come again with glory to judge the living and the dead. His kingdom will have no end.
And if I seem a little strange, well, that's because I am