Just use the people who get addicted to smoking, drug, alcohol, gambling as example. We will know how the situation of the rich man in hell is.
When people get addicted to smoking, drugs, alcohol, gambling, they would feel pain and uncomfortable.However, they still enjoy doing so. They will also feel sarrow, frustrated, but they still enjoy smoking, gambling, taking drugs and drinking alcohol . They also want to get away from all these pains and torments (which come from smoking, gambling , taking drugs and drinking alcohol) , but they still enjoy doing so and most of them still cling to these sins in the end of their life.
Most of the people who get addicted to smoking, drugs, alcohols know what they do is wrong and they are in pain, so they do not want their son, daughters or other family members imitate them and suffer these pains with them.
I think this can help us understand how the conidition of the rich man( who get addicted to sins) is in hell.