A friend of mine has speculated that this whole thing was a calculated move on the part of Chick-Fil-A CEO Dan Cathy to drum up more business by making Chick-fil-A seem like a persecuted martyr. He theorizes that since Chick-fil-A does not do nearly as well in liberal communities as it does in conservative areas, it was a calculated gamble to trade the loss of liberal consumers for an increased gain from conservative consumers. I'm not sure I agree with his thesis, but it's interesting. It would surely be a cynical ploy on Dan Cathy's part. And I personally think he is a better business man than to intentionally sabotage any of his consumer base. Also, even if such a strategy worked in here in the U.S., it would backfire internationally. It would be foolish to jeaopardize the proliferation of their business overseas simply to make short term gains in America. I also think Chick-fil-A has built their company on integrity, and such a cynical move would be contrary to the values and integrity upon which their company was founded. But then again, I might be very naive.
As for the "LGBTQ..." activists, their militancy and intolerance seem to always backfire. I'm a vegetarian, but I think I'm gonna have me a Chick-fil-A sanwich this week.