There's a start.
What is more telling are those buying Chick-Fil-A now, not at all based on the actual product, but what is ethically behind it. So a consumer who buys a chicken sandwich is also buying into the idea that they are also supporting "Pro-Family" values. Another example would be you can purchase a can of Campbell's Tomato Soup at Walmart or at a local grocery who is unionized, at the same exact price. However based upon the consumers' ethics, they may opt to shop at the local grocery because they support unions and oppose Walmart's anti-union stance, believing that they have some power behind their purchase. The thought
behind the purchase is larger than what the actual purchase is
In the mere act of consuming something there needs to be justification for it. You see it quite a bit where if you spend x amount of dollars and the company will contribute a percentage to a non-profit organization, so now you can morally
justify your purchase in a sense you remove the guilt from buying something you know an impoverished child produced for mere cents. So instead of targeting the latter, instead of being charitable
, we have come to the point that we feel good about consuming
, and buying into the capitalism model. Which is unfortunate because [corporate] greed and corruption are both eternal traits of capitalism, regardless of the masks they sometimes wear in public. Or in Cathy's case capitalism is disguised by the cloak of biblical marriage
So in regards to Chick-Fil-A, the vast majority may not realize they also support the unlivable wages many of the workers face and who will probably not see a penny of the boost in profits the company has made since this "controversy", and instead of being charitable towards the workers we instead would rather be charitable to an ideology
I hope for Mr. Cathy's sake, if it is part of his interpretation of Christianity, which it probably isn't, that he would redistribute the increase in profits to the workers who had to work even harder for the excess in consumers who buy into Cathy's "Pro-family" rhetoric.