Permit a non-Orthodox outsider to give his point of view.
The Russian Orthodox Church went through 74 years of Communist rule, followed by a decade of immense national stagnation, confusion and impoverishment (which few seem to want to factor in). In that decade (and the decade that followed it) it has had to confront everything from nationalist schisms (Ukraine, Estonia and, to a much lesser extent, Belarus), the foundation of innumerable "Catacomb" and "True Orthodox" groups, sects from East and West, numerous theological disputes within the Church itself, the arising of long-suppressed ultranationalist pathologies combined with the rapid invasion of Western-style consumerist and liberal ideologies, and relentlessly negative media portrayals within and outside Russia. While trying to deal with these problems, the Russian Orthodox Church also had to improve its seminary system, restore its traditions, build its own media and communications system, and basically find its bearings in a rapidly-changing world -- all the while being led by a relatively small group of bishops, few of whom had the education or background to effectively deal with these things.
It received thousands of churches and buildings back from the Russian State in the past two decades, but these tended to be dilapidated if not completely ruined inside, and many of the great churches that have been restored tend to be in places where people no longer live; hence the drive to construct new churches in the suburbs where people actually live.
To this outside observer, it is a miracle that not only is the Russian Orthodox Church alive, it is also growing in terms of the number of churches and the number of adherents, even if there are debates regarding the extent of that growth.
In contrast, my own Church, the Catholic Church, has had relative peace and prosperity for the past many decades, and even to this day; the media attacks on it, while on a terrible scale, hardly compare to a bloody persecution, and the great majority of Catholics are free to exercise their faith. For 26 years it was led by a Pope who commanded unprecedented international respect and prestige. It has spent untold sums, invested unimaginable resources on every program of evangelization that one can think of, from all sorts of youth programs to massive social works. And yet, we close thousands of churches all over the world every year, and thousands more await closure in the next 2 decades as the last priests ordained prior to Vatican II enter retirement. There is much hype about the explosive growth of the Catholic Church in newly-evangelized areas Asia and Africa, but it remains to be seen how deeply the faith has actually been planted in these areas. (If the recent history of African countries with large Catholic populations such as Uganda, the two Congos, Central Africa, Rwanda, and Burundi are any indication, the answer is -- not very deeply.)
Meanwhile, in the "old countries" of Catholicism the only story is one of rapid secularization and loss of faith.
I've read, from time to time, of Orthodox who urge their co-religionists to adopt Protestant methods. Oh, no, you don't know what you are talking about. We Catholics have adopted almost every Protestant / Evangelical / Pentecostal trick on the book, from charismatic worship to a style of apologetics and preaching that is de facto 'sola scriptura'. Has this helped the Catholic Church in the long run? I think these have only contributed to the Protestantization of Catholicism and the loss of millions to Protestantism. Why imitate Protestantism when you can be a real Protestant? Be careful what you wish for.
Perhaps this is the best path of evangelization: the tried and true path of keeping to the traditions of the Church. I think this is what the Russians are doing. It may not necessarily bring in the crowds, but it surely keeps the faith, in the hope of a better tomorrow. This is the same path used by Traditional Catholics and Traditional Anglicans.
I do not know what scandalizes me more: the fact that most Russians are "unchurched", or the fact that other Orthodox are more than happy to put down and denigrate their fellow Russian Orthodox for not being a perfect Church.