My issue with all these ads is that they're still promoting an ideal of beauty that is unattainable by most.
Yes, the women are thicker (which I do like, personally -- I think my face and arms look much better at 135 than 110), but they also have relatively
flatter stomachs and they have an hourglass figure. And look at those legs!
On me, that same weight makes me look like a lumpy mattress. Oy vey! I have a straight figure, so such curves will never be mine.
Not that I should be the ideal of beauty! But I'm just pointing out that like in any era, there was still the "ideal" that still took work and a certain kind of genetic makeup to attain.
If y'all love the idea of heavier women, in my fashion reading, I've bumped into Judgment of Paris (http://judgmentofparis.com
), which features plus sized models and celebrates the idea of heavier women. Warning, though, they generally discourage what they call "exercise torture" and bemoan the fact that size 16 models aren't bigger. I don't think that they should be championing a life of languidity (not a word) and indulgence completely, but they feature some beautiful models. In fact, the model in my avatar is Justine Legault, I believe, who is a plus-sized model.
I do have to admit, many of them are beautiful because their faces belie their figures. They still look "thin." I'm not too heavy but my face shows every pound that I have. Sometimes we just can't win.