I do think the proliferation of icons can have a kind of consumerist edge to it, but something to also consider is that printed icons, on or off wood, are much cheaper and plentifully available than the traditional painted ones. I can get an icon for $15 that would probably cost up to 100 times that amount if it were painted. If all icons were still painted then chances are most of us would be happy with just one and that would be a highly prized possession.
As it has been discussed here before is the proliferation of icons on all sortsa materials: flyers, handouts, book covers, t-shirts, tattoos, etc.
The love of icons and their easy reproduction has rendered them somewhat "ordinary" so to speak. I do think Fr.Thomas Hopko has some strong points in his Iconodules are the New Iconoclasts
After listening to his podcast and thinking it through (not that complicated) it made me much more aware and careful of my thoughts and treatment of my icons and icons in general.
Because I do live in a very small, while nice apartment, my icons corner is a large part of my apartment even though it is a small "corner" (not really a corner). Because of this the podcast and Fr. Thom's passion about how to handle and "behave" around them, my apartment stays much more clean and orderly.
He also raises the point about how many icons does even a parish need. If they have so many, they have to store them, what is the proper way. Unfortunately, I've witnessed some of the misuses he describes.
Not having ever venerated an icon till a little more than a year ago, listening to the podcast time to time has helped drill into my head the seriousness of their treatment and "what" they are.
I do now wince at icon bracelets.
Not sure why any legitimate Orthodox merchandiser would make such things available.
FWIW, there are some very gifted apprentice iconographers out there studying under some incredibly gifted "teachers". The man who did the icons for Iconostasis and the frescoes within and without our parish is amazing and has a student who is fantastic and does wonderful work for a reasonable price.