LEGO will make new female characters with science jobs
In 2010, LEGO introduced a “scientist” mini-figure to its collection, and though she had no particular specialty, it was warmly received.
But LEGO’S 2011 attempt to explicitly appeal to girls was resoundingly panned. LEGO Friends seemed like a Barbie knockoff — replete with lots of pink, short skirts, hanging out at the pool and of course, some good old baking. Its critics called the toy sets condescending and stereotypical, or worse: sexist.
Earlier this year, a 7-year-old girl wrote to the company to complain that “all the girls did was sit at home, go to the beach, and shop, and had no jobs,” while the boys in LEGO toys “went on adventures, worked, saved people, and had jobs.”
Kooijman’s design is the first step in correcting this problem...