And some say this is not fair that one be more inclined or what not. But God offers us equal opportunity, not equal outcome. The price of heaven, of following Jesus, is the same for everyone regardless of where on the 'ladder' you start.
What about those that never get anywhere near the ladder e.g. Muslims, Hindus, Buddhists, and children born into atheistic environments who are indoctrinated from an early age? How do you fit them in?
I'd have to disagree, people do choose hell when they don't choose God or choose good. I had a roommate who when I asked him, would laugh and say yeah I'm going hell. Especially when they've done evil to a point they allow satan to take over and reign in them. Those people i don't think are honest with themselves about the "call' they hear. Instead of addressing the emptiness of their life they try to fill it with other things. Our conscience is God's call imprinted on everyone's heart. Romans 2:14,15 says "14For when Gentiles who do not have the Law do instinctively the things of the Law, these, not having the Law, are a law to themselves, 15in that they show the work of the Law written in their hearts, their conscience bearing witness and their thoughts alternately accusing or else defending them". It just matters if you seek out that call inside you.
Muslims and Hindus etc, in my opinion, have a greater head start because they are at least taught that there is a God, their understanding is just flawed or incomplete. That is someone sowed in the thorns; they have the ability to grow but will be choked by the weeds of incorrect truths. They fill their call with a wrong religion rather than sex, pride, pleasure etc like a non-believer may. Someone raised up hearing there is no God is one sowed on hard ground where they can't take root.
It can be hard to think that someone is born into a house, hears that there is no God their whole life, and then goes to hell because they haven't followed Christ. But, idleness is no excuse. I believe at one point everyone wonders if there is a God; this is why religion is a shared concept across all peoples and times. Either they think there may be a God and don't seek it out due to sloth, they have a hard heart and choose to reject the idea of a God, or they seek it out but fall victim to false teaching. But the path to heaven is open and the same to all. It is ironic that in a time when information concerning Christ is the more readily available than ever, we've seen such a falling away. But I suppose that means there are more distractions and misinformation as well.