Plutonas, I'm in my '40s. I've seen the original Star Wars series many times. I've seen the fourth one a couple of times, and frankly, it was so bad (and the overarching idea of the second series so repugnant) that I haven't felt moved to see the fifth.
The thing is, Lucas himself has all but admitted that he has been taken up in this notion of movies as moral and religious propaganda. When the original Star Wars was first out, people saw obvious parallels to Kurosawa's Hidden Fortress (there's even a brief tribute), but later Lucas started spouting all this stuff about Joseph Campbell. One is made to empathize with Luke, and thus to take the Jedi masters as mentors. If you are among those unfortunates for whom such empathy is impossible, then you are immune to this effect. I certainly am not immune, and it requires a positive act of will to withdraw myself from the movie and distance myself from the protagonists.
I have seen a fairly large section of The Matrix. As a computer professional my suspension of disbelief in watching it was not total, because I could see how to defeat Teh Matrix without having to participate in the virtual world. I didn't finish watching it for external reasons, not out of dislike per se. But I'm also not keen on dystopias anyway, and I can simply look around me to see how fundamentally wrong people were about life in the 21st century.
Advertisements themselves are entertainments. They aim at entertainment to catch your eye, and then use your captured gaze or ear to insert the real message. The difference at the movies-- usually-- is that this advertizing is unintentional. In some cases it surely isn't. Dr. Strangelove is a straight propaganda piece, for instance. (And because of this, it has a terrifically period piece feel to it.) That's one of the things that people miss about Harry Potter. That series is most certainly about moral instruction; magic functions as a gateway into interest in the story, but fundamentally the story is about virtue, the seductiveness of evil, and the importance of individual choice. The values it teaches are decidedly Judaeo-Christian. People who harp upon how it teaches that magic is OK are failing to engage it properly as story. Engaging it as story leads to being taught by it-- in its case, largely for the better.
The Star Wars movies present a world in which the divine is morally indifferent and can be harnessed to either good or evil by individuals. We are made to sit on the side of Good, but we could nearly as well been put on the side of evil. And in other movies we do see this happening. It is something that requires an act of moral judgement and of personal will to resist, and very many go to the theater and are not prepared to exercise either faculty-- after all, it's just entertainment.
